Marshall Tech
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AI, automation, and tech stack rescue

Marshall Tech delivers five core services for growing Australian businesses: fractional CTO leadership, workflow automation, AI strategy and implementation, custom software development, and tech stack optimisation. Every engagement starts with a 2-week diagnostic sprint.

Technology Consulting & Fractional CTO

A fractional CTO gives your business senior technical leadership: architecture decisions, vendor evaluation, team mentoring, and roadmap clarity, without the $400k+ full-time salary. Engagements start at 2 days per week and scale to full interim leadership when you need it.

Best for

  • • Businesses doing $2M–50M revenue with 5–50 staff and no senior technical leader
  • • Founders evaluating build-vs-buy or platform migration decisions
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Workflows & Automation

We build custom endpoints, APIs, and automated workflows from the ground up. No off-the-shelf connectors that break. Enterprise-grade security and authentication, fully scalable, and designed to integrate with any tech stack. We manage hosting, uptime, and issues so your operations run reliably.

Best for

  • • Businesses running multiple systems with manual data transfer between them
  • • Operations teams spending >10 hours/week on repetitive reporting or data entry
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AI Strategy & Implementation

We help businesses implement AI that actually works: starting with a readiness assessment, then deploying targeted solutions for content generation, customer operations, and data analysis. Every implementation includes deterministic guardrails so outputs are reliable, auditable, and measurable.

Best for

  • • Businesses wanting to automate content production at scale with quality controls
  • • Operations teams drowning in manual data analysis and reporting
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Custom Software Development

We build production-grade web applications from scratch: custom backend APIs, modern frontend frameworks, and infrastructure designed to scale. Tech stack agnostic, we align with your existing systems or build greenfield. Every project includes enterprise-grade security, authentication, and hosting management.

Best for

  • • Businesses needing a web application or internal tool built in weeks, not months
  • • Startups validating a product concept before committing to a full engineering team
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Custom Software & App Development

We design and build custom software applications from the ground up: web applications, mobile-responsive platforms, internal tools, and customer-facing products. Every build follows modern architecture principles with scalability, security, and maintainability built in from day one.

Best for

  • • Businesses with unique workflows that off-the-shelf software can't accommodate
  • • Companies ready to invest in a competitive advantage through technology
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Tech Stack Optimisation

We audit your entire tech stack: every SaaS subscription, integration, and manual workaround. Then we consolidate, fix, or replace tools to eliminate redundancy and restore data flow. Where off-the-shelf integrations fail, we build custom endpoints and APIs. Typical savings: $30k/month in operational overhead.

Best for

  • • Businesses paying for 30+ SaaS tools with unclear ROI on half of them
  • • Companies with broken integrations, dirty data, or workflows held together with manual processes
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How we work

1

Discovery call

30-minute call to understand your situation, challenges, and goals. No preparation needed.

2

2-week diagnostic

We embed into your team, audit your stack, and deliver a prioritised roadmap with clear costs and timelines.

3

Execute & measure

We build, automate, or optimise, then measure results against the KPIs we agreed during the diagnostic.

3 weeks

Average platform rescue

$30k/mo

Operational overhead saved

2-week

Diagnostic sprint to roadmap

Frequently Asked Questions

If you're unsure, start with a 2-week diagnostic. We'll audit your stack, map your processes, and recommend the highest-leverage service based on your specific situation. Most clients start with either a platform rescue, a workflow automation project, or a fractional CTO engagement.

Yes, and most clients do. A common pattern is fractional CTO plus workflow automation: strategic direction paired with immediate operational wins. Pricing adjusts for combined engagements.

Most engagements begin within 1–2 weeks of the initial discovery call. The 2-week diagnostic sprint is designed to deliver immediate value while we scope longer-term work.

Optimisation and automation projects: A$5k–$20k. AI implementations: A$10k–$50k. Full platform builds: A$40k–$100k. All projects start with a fixed-price scope sprint so there are no surprises.