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Workflows & Automation
We build custom endpoints, APIs, and automated workflows from the ground up. No off-the-shelf connectors that break. Enterprise-grade security and authentication, fully scalable, and designed to integrate with any tech stack. We manage hosting, uptime, and issues so your operations run reliably.
Why it matters
Australian businesses lose an average of $30,000/month per team to manual data entry, duplicate systems, and broken handoffs between tools. Off-the-shelf automation platforms add another layer of fragility and vendor lock-in. The problem compounds: every new hire inherits the same inefficiencies, and the operational drag grows with revenue.
The solution
We start with a process audit: mapping every workflow that touches more than two systems or involves manual data transfer. Then we build custom endpoints and APIs tailored to your exact requirements. We are tech stack agnostic, building from the ground up to align with whatever systems you already use. Every integration is production-grade with proper authentication, error handling, and monitoring. We manage the hosting, uptime, and ongoing maintenance.
Results
A recent engagement automated a 23-step client onboarding process down to 4 steps, reducing onboarding time from 3 days to 4 hours. Another client eliminated $30k/month in operational overhead by replacing fragile third-party connectors with custom APIs we built and maintain.
Best for
- Businesses running multiple systems with manual data transfer between them
- Operations teams spending >10 hours/week on repetitive reporting or data entry
- Companies that have outgrown off-the-shelf automation tools or need enterprise-grade reliability
- Organisations wanting to scale operations without proportional admin growth
Not for
- Businesses with a single tool and no integration needs
- Companies wanting a custom ERP build (we integrate, not replace)
- Organisations that haven't stabilised their core processes yet
Frequently Asked Questions
We build custom endpoints and APIs from scratch rather than relying on third-party connectors. This means enterprise-grade security, no vendor lock-in, no per-operation pricing that scales unexpectedly, and integrations that don't break when platforms update their APIs. We own the code, manage the hosting, and handle issues directly.
The process audit takes 1–2 weeks. Implementation of the first automation runs 2–4 weeks depending on complexity. Most clients have 3–5 workflows automated within 6 weeks of engagement start.
We build with resilience in mind: enterprise authentication, error handling, retry logic, and monitoring. Because we control the integration layer, we can adapt to upstream changes without waiting on a third-party vendor. Critical workflows have alerting so issues are caught within minutes.
Yes. We are tech stack agnostic. Whether you use Salesforce, Pipedrive, Monday, Airtable, custom databases, or legacy systems, we build APIs and endpoints that connect them. We work with whatever you have and build integrations that fit your architecture.
Automation projects range from A$5,000–$20,000 for standalone workflow builds. Complex multi-system integrations range from A$15,000–$40,000. Ongoing hosting, monitoring, and maintenance retainers start at A$2,000/month.
Sources
- McKinsey: The Economic Potential of Generative AI(accessed 2026-02-15)
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